Always an Original.
Over the last few decades we have created a few logos, branding and small business identities. A few were
created during a sign quote. Some, perhaps most, of those seen here were simply proposed designs but I felt
each complete enough to show here.
Most of these businesses had already named their business long before contacting us. The challenge is often in
very long names. Few realize that space is limited on a truck door, business card, stationary or product label and
thus their long name can compromise readability. Even more importantly humans more easily remember
graphic shapes and rely less on memorizing words. Try reading and remembering a long name on a sign as you
drive by at 65 mph! To make it even more problematic a long name will be much smaller on a sign further
reducing its readability.
Some of the images below are so old the current version of the software was unable to open the files! This is not
an issue with “Adobe” products but my favorite software seems to fall flat here. Fortunately I still had a almost 20
year old PC with the older software on it so I was able to recover some of my designs, but it is a laborious process
not to mention the time required digging through archival data. All the logos you will see at this website were
created by myself with the exceptions of “Mass Central Railroad, Guinness Breweries, Newport Opera House and
most but not all military and city seals. There are more to come!
IDENTITY/BRANDING, LOGOTYPES and LOGOMARKS
All rights reserved © Signloft, Evans 2022
All rights reserved © Signloft, Evans 2022
All rights reserved © Signloft, Evans 2022
Over the last few decades we have created a few logos,
branding and small business identities. A few were
created during a sign quote. Some, perhaps most, of
those seen here were simply proposed designs but I felt
each complete enough to show here.
Most of these businesses had already named their
business long before contacting us. The challenge is
often in very long names. Few realize that space is limited
on a truck door, business card, stationary or product
label and thus their long name can compromise
readability. Even more importantly humans more easily
remember graphic shapes and rely less on memorizing
words. Try reading and remembering a long name on a
sign as you drive by at 65 mph! To make it even more
problematic a long name will be much smaller on a sign
further reducing its readability.
Some of the images below are so old the current version
of the software was unable to open the files! This is not
an issue with “Adobe” products but my favorite software
seems to fall flat here. Fortunately I still had a almost 20
year old PC with the older software on it so I was able to
recover some of my designs, but it is a laborious process
not to mention the time required digging through
archival data. All the logos you will see at this website
were created by myself with the exceptions of “Mass
Central Railroad, Guinness Breweries, Newport Opera
House and most but not all military and city seals. There
are more to come!
IDENTITY/BRANDING
LOGOTYPES & LOGOMARKS
SIGNS HAND/CNC CARVED, PAINTED, & VINYL
3D CAD MODELING AND RENDERING
ADVERTISING AND PRINTING
CLIENT WEBSITE DESIGN AND HOSTING
